Key Word: Franchise+Investment+Optimistic

If we could choose keywords to recap our present business climate… they might include layoffs, downsize, bailout, grim outlook and recession, just to start. We’re hearing it could get worse before it gets better and boy oh boy, we’re really hitting this topic hard, but in our current economic situation is this really a good time to franchise? The answer is a resounding YES.

Did you know that more franchise businesses are born out of bleak economic times than any other? Entering the franchise field could truly be a very viable option that will allow you to take control of your finances, have job security, be your own boss and ensure financial equity for your family.

Financing is generally a chief concern. If you do not have funds readily available, focus on franchising options that offer in-house financing. Third party lending sources and SBA lenders are other very good alternatives. Here’s what you have working in your favor—when banks lend money, they are more likely to grant business loans for established, name-brand franchises than they are for personal start-up businesses. Buying into a franchise means that you’re buying into a solid reputation as well as the benefit of a tried-and-true business plan. When banks have already seen the success of those who have gone before you, they are more likely to lend, taking that as an indication of your own success down the road.

No business or franchise promises to be 100% fail-proof. If you’re sinking sizable savings into this venture and you’re not much of a gambler, select a franchise business that is service related to ensure long term, consistent business success. For example, home healthcare-type franchises offer job security. According to the AARP, 10,000 Americans turn 60 years old everyday, thereby reinforcing the need for eventual in-home care. Also, service businesses will continue to do well regardless of the economy. There will still be need for car and computer repair despite the conditions; therefore, service-based businesses are a good call. Another good option is children’s-related services including daycare, tutoring, after school programs, etc. All of these are merely examples of franchises that are as close to recession-proof as possible.

Still, there is no substitute for doing your franchise homework. Utilizing a web site that provides you with all of your options as a potential franchisee is priceless. At Franchise Creature, you’ll get matched to the businesses that are compatible with your financial and state availability. By narrowing their focus on a target list of franchise opportunities specific to your needs, Franchise Creature helps you avoid wasting your time and efforts. Franchising is a huge step, but it doesn’t have to feel like you’re walking in outer space—who wants to hang out on the final frontier alone?

Now, we’ve cleared that up. Perhaps you’ll invent some of your own keywords for the start of 2009, like optimistic, independent, financially free, fearless and bossless. (We admit we made that last word up, but doesn’t it have a nice ring to it?)