Monday, November 17, 2008

Franchising...? In this Economy?

It is possible that the downward spiraling economy is responsible for the spike in interest in franchise ownership. With so many companies downsizing and unemployment numbers climbing, this country finds itself with a surplus of available managers, supervisors and otherwise qualified individuals.

The phrase "bulletproof job" will surely emerge on Google at the year's end as being one of the most (if not the most) searched phrases of 2008, but we know this now--nothing is truly bulletproof when it comes to jobs. Despite the typically steep upfront cash requirement for franchising, and aside of these fledgling economic times, this may very well be the best time to explore franchise ownership, believe it or not.

If we've said it once, we've said it a million times--franchise ownership is the security of owning your own business with the backing of the solid reputation of those who have gone, and succeeded, before you.

Unlike with independent business ownership, with franchise ownership you get the confidence of a good name, training and a solid business model from which to build your business to be as successful as possible.

The name of the game is research. Knowing your own personal strengths, your market and your budget are all steps to becoming a practical franchise owner. Google everything related to the franchise you have an interest in, but don't get so invested in the opinions regarding their successes (or failures) of other franchise owners that you neglect to realize a potentially great opportunity.

This is a nice corporate video put together by Molly Maid about investing in franchise ownership during these sketchy economic times. We liked it.

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